Always on the lookout for new, helpful career resources, I read Hearst Magazines' head Cathie Black’s new book “Basic Black” over the weekend and would recommend it to career seekers and would-be entrepreneurs. Many career/business books contain much of the same, recycled advice, but I found Ms. Black’s book a fresh read because of her down to earth writing style and practical, real life “case studies.” It’s like reading the text of an engaging informational interview. Anyone from high school seniors to midlife career changers will get something valuable out of this book.
Career Key’s mission is to help people make the best career choices so I found her chapters about Drive and Passion particularly relevant. “Knowing yourself” takes more time than some people in this fast paced world are willing to spend; but for speed you sacrifice quality. Ms. Black reiterates the importance of taking time to set specific personal goals; you’re more likely to reach them. She also recommends finding authenticity for yourself and “figuring out what kind of work will be most satisfying for you.” In 2006, Ms. Black was named one of Forbes' “50 Most Powerful Women in American Business,” so I suspect she might know what she’s talking about. Fortunately Holland’s Theory of Career Choice offers a scientifically proven way of finding work likely to lead to job satisfaction. Learning what your Holland personality types are will help you set those personal goals likely to lead to future career success.