Career Key

Author: Career Key's President and CEO, Juliet Wehr Jones, GCDF, J.D.

Thursday, May 8, 2008

Starting a Business Using Holland's Theory

In starting a business, you need to consider many important questions like what business idea to choose, how to implement it, and how to pay for it. But what about your personality's compatibility with starting a business - and its compatibility with certain types of businesses?

There are a few quizzes and tests on the internet that try to assess your entrepreneurial personality, but only one test, The Self-Employment Key, relies on science in using Holland's theory of career choice and the Big Five Personality Dimensions, two of the most studied and popular personality theories. Now I admit this is a shameless marketing post, however, I find people are so used to the same advice over and over again from mass media, that new, unique, scientific ideas sometimes get buried - people stop thinking to even ask unique questions. Like how the science of personality is relevant to your success in entrepreneurship.

So if you're tired of superficial advice about starting a business that is repeated over and over on the internet, you should try visiting our website and taking The Self-Employment Key. Like the folks at The Riley Guide, I think you'll find it worthwhile. Please learn more about our research online here and let us know what you think.

1 comment:

k said...

Hi, I don't want to start a business, but rather, buy a business. I've checked out the sites you provided, and they were helpful. The trouble is now that I'm not sure where to look. I would like to just browse the Internet to see what is available to begin with. Any suggestions?